On the podcast this week, Mike Raine chats with award-winning artist agent and event promoter Paul Biro. He is the co-founder, president, and operating partner at the Sakamoto Agency, one of the top companies in Canada’s live country music industry. He has also helped lead Sakamoto’s expansion with the creation of the Sakamoto Music record label and GPS Promotions. Paul recently received his fourth Canadian Country Music Association (CCMA) Award as the Talent Buyer or Promoter of the Year. The Sakamoto Agency also continued its CCMA Award streak after winning the Booking Agency of the Year award for the third year in a row.

Paul takes Mike all the way back to his days as a truck driver and how that actually helped him break into the radio and music industry. From there, Paul discusses the creation and growth of Sakamoto Agency, his approach to artist relations, how to grow artists’ live careers, the future of radio, and a lot more.